Learn about the foundational concepts of marketing.
Explore the foundational concepts of marketing, including key concepts such as market segmentation and target marketing, environmental analysis, and the marketing mix: price, product, promotion and place. In this course, students will learn to investigate consumer behaviour and integrated marketing communications.
On Mondays and Wednesdays until Wednesday, April 19.
Please note, course registration is now closed for the semester.
AGE GROUP: | Adults (18+) |
EVENT TYPE: | General Interest |
TAGS: | Mohawk College | Marketing | City School |
The first Hamilton Public Library building opened on September 16, 1890 by the Earl and Countess of Aberdeen on the north side of Main Street West. In 1913, a new main library opened. This building was replaced in 1980 by Central Library, at the current location on York Boulevard.
In 2010, Central Library re-opened after approximately 18 months of renovations. Central Library opened with a newly revitalized first floor, which includes a Community Living Room that takes advantage of natural light. The Ontario Library Association honoured Central in 2012 with an Architectural and Design Transformation award.
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